Distribution, aggregation and the social

According to the Wikipedia, Web 2.0 allow users to “interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to Web sites where people are limited to the passive viewing of content. Examples of Web 2.0 include social networking sitesblogswikisfolksonomiesvideo sharing sites, hosted servicesWeb applications, and mashups.”



The creation of the Web 2.0 has allowed the new media to develop faster; influencing people’s daily life and also forced the distribution and aggregation of media. The advance technologies and numerous media platforms have allowed us to constantly socially connect with the world through the distribution of media, as Gauntlett (2010) comments, “Making is connecting”.

Due to the Web 2.0, consumers today can connect without the limitation of time and space, sharing information, opinion and data more easier than ever, and can publish their own creation, interact with others and give and take via numerous media platforms. One example can be Facebook, where users all around the world post, share and comment on what others published. This publishing then is spread to vast audiences of Facebook users. This allows connectedness through the media sphere, offering a new scope and new publics to be reached.

I agree with Gauntlett (2010) that these new media changes are positive. One of the changes in the new media environment is the introduction of the E-book. This change has fostered the book industry to face a new platform to reach more readers in a more convenient way. Although the traditional readings such as newspapers and paper books are still steady sellers, with no doubt, the new introduced e-books are fast growing new media industry.

As Gregg (2011) mentioned how the Web 2.0 was a confusing concept at first, however, it is now a crucial part of our every day social and media culture.


Gauntlett, D, 2011, ‘Making Is Connecting’, posted on Youtube by davidgauntlett01,http://youtu.be/TIyXZoz0aLY, last accessed 16th of October 2014

Gregg, M (2011) ‘Know you product: Online branding and the evacuation of friendship’ in Work’s Intimacy Cambridge: Polity: 102-118


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